"The Internet is about to change forever," said Rod Beckstrom, chief executive of ICANN.
ICANN is expected to approve hundreds of these extensions, the first of which should be in use by next year. ICANN set the application fee high, at $185,000 a name, to try to discourage frivolous bids; still, more than 200 terms are being sought by more than one bidder. ICANN decides who gets ownership of the contested top-level domains.
Google proved to be one of the more ambitious applicants. It spent almost $18.7 million applying for more than 100 top-level domains, some expected, some not. Not surprisingly, the search giant wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you.
Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call. It does not appear that Facebook applied for any domain. Apple applied for .apple.
The most sought-after extension is .app, with 13 applicants though not Apple, which popularized the mobile application.
ICANN is expected to approve hundreds of these extensions, the first of which should be in use by next year. ICANN set the application fee high, at $185,000 a name, to try to discourage frivolous bids; still, more than 200 terms are being sought by more than one bidder. ICANN decides who gets ownership of the contested top-level domains.
Google proved to be one of the more ambitious applicants. It spent almost $18.7 million applying for more than 100 top-level domains, some expected, some not. Not surprisingly, the search giant wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you.
Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call. It does not appear that Facebook applied for any domain. Apple applied for .apple.
The most sought-after extension is .app, with 13 applicants though not Apple, which popularized the mobile application.
0 comments:
Speak up your mind
Tell us what you're thinking... !